Best SEO consultants Langley

Best SEO consultants Langley

SEO Conversion Langley

Lastly, Small World Marketing's expertise in combining AI with SEO strategies provides Best SEO consultants Langley businesses with detailed analytics and reporting. Learn more about Best SEO Solutions Langley, BC here. Moreover, AI's predictive capabilities enable Small World Marketing to stay ahead of content trends, ensuring their clients' digital presence isn't just current but leading the way in their respective industries. With a focus on precision and efficiency, their team regularly audits websites to identify any SEO gaps or opportunities for further growth. Learn more about Best SEO consultants Langley here It's not just about presenting data; it's about offering actionable insights that lead to tangible improvements in online visibility and engagement.
They know there's no one-size-fits-all in SEO, so they tailor every aspect, from keyword research to content creation, ensuring it aligns with your goals and market demands. SEO for Event Planning Langley By prioritizing quality over quantity, they achieve sustainable growth and higher search engine rankings.

Best SEO consultants Langley - SEO for Artists Langley

  1. SERP Langley
  2. Search Intent Langley
  3. SEO for Event Planning Langley
  4. SEO Pricing Langley
  5. Voice Search Optimization Langley
  6. SEO for Websites Langley
  7. Social Signals Langley
  8. Organic SEO Langley
  9. Digital Marketing Langley
  10. PPC Langley
  11. SEO Marketing Langley
  12. SERP Langley
  13. Search Intent Langley
  14. SEO for Event Planning Langley
  15. SEO Pricing Langley
  16. Voice Search Optimization Langley
  17. SEO for Websites Langley
  18. Social Signals Langley
  19. Organic SEO Langley
This insight allows for the optimization of content, ensuring it aligns with what your audience seeks, thereby improving your search engine ranking. Digital Marketing Langley
Exploring their approach offers valuable lessons for businesses aiming to future-proof their SEO efforts and for anyone curious about the intersection of AI technology and marketing success. This isn't just about being found online; it's about being discovered by the right audience at the perfect moment. They understand that what works for one company may not work for another, necessitating a bespoke solution for each.
But what exactly makes their strategy a beacon for businesses navigating the competitive waters of online visibility?

Best SEO consultants Langley - Voice Search Optimization Langley

  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Digital Marketing Langley
The team at Small World Marketing doesn't just stop at initial SEO setup or a one-off campaign. These advancements mean that businesses can now target their audience more accurately, tailor messages to individual preferences, and optimize the timing and placement of these messages across various digital platforms.

This strategic advantage allows them to tailor their clients' SEO campaigns with precision, ensuring content isn't only relevant but also predictive of future search behaviors. This not only boosts visibility but also builds trust with their audience. In essence, Small World Marketing's approach to ongoing SEO maintenance isn't just about keeping pace; it's about setting the pace in a rapidly changing digital environment, ensuring their clients' businesses thrive online. AI's impact on digital marketing also extends to social media platforms, where it helps in monitoring trends, understanding consumer sentiment, and automating social media posts.

Best SEO consultants Langley - Google Ranking Langley

  1. Digital Marketing Langley
  2. PPC Langley
  3. SEO Marketing Langley
  4. Search Intent Langley
  5. SEO for Event Planning Langley
  6. SEO Pricing Langley
  7. Voice Search Optimization Langley
  8. SEO for Websites Langley
  9. Social Signals Langley
  10. Organic SEO Langley
  11. Digital Marketing Langley
  12. PPC Langley
  13. SEO Marketing Langley
  14. Search Intent Langley
  15. SEO for Event Planning Langley
  16. SEO Pricing Langley
Recognizing the importance of voice search optimization, Small World Marketing also places a significant emphasis on mobile-first indexing, a key strategy to future-proof their clients' online visibility.

This leap wasn't just a spike in numbers; it translated into higher sales and greater brand recognition. This means articles, blog posts, and product descriptions are continuously updated, making websites more dynamic and responsive. Moreover, Small World Marketing emphasizes the importance of clear communication throughout their ongoing SEO support.

Best SEO consultants Langley - Google Ranking Langley

  1. SEO for Artists Langley
  2. Keyword Research Langley
  3. SEO Experts Langley
  4. User Engagement Langley
  5. SEO Consultation Langley
  6. Lead Generation Langley
  7. Search Engine Marketing Langley
  8. SERP Langley
  9. PPC Langley
  10. SEO Optimization Tools Langley
  11. Local SEO Langley
  12. SEO for Digital Products Langley
  13. SEO Strategy Langley
  14. SEO for Restaurants Langley
  15. SEO Pricing Langley
  16. Google Analytics Langley
  17. SEO for Law Firms Langley
  18. Organic SEO Langley
It's not just about shrinking a website to fit a smaller screen; it's ensuring the site is intuitive and easy to navigate on any device.

They've mastered the art of weaving keywords and optimizing content in a way that drives predictable customer growth, transforming the elusive into the attainable. They understand that enhancing site navigation, improving page speed, and implementing responsive design are critical for keeping visitors engaged. It's not enough to just have keywords sprinkled throughout your site; the content must be valuable, informative, and engaging to your target demographic. However, as search engines like Google evolved, they began to prioritize the user's experience, penalizing sites that engaged in keyword stuffing and rewarding those that provided valuable, relevant content.

Localizing SEO strategies amplifies a business's regional impact, directly addressing the unique needs and preferences of its community. As these businesses climb the search engine ranks, they attract more traffic, leading to increased sales and, ultimately, more jobs.

Best SEO consultants Langley - Search Intent Langley

  1. SEO for Websites Langley
  2. Social Signals Langley
  3. Organic SEO Langley
  4. Digital Marketing Langley
  5. PPC Langley
  6. SEO Marketing Langley
  7. Voice Search Optimization Langley
  8. SEO for Websites Langley
  9. Social Signals Langley
  10. Organic SEO Langley
  11. Digital Marketing Langley
  12. PPC Langley
  13. SEO Marketing Langley
  14. Voice Search Optimization Langley
  15. SEO for Websites Langley
  16. Social Signals Langley
  17. Organic SEO Langley
  18. Digital Marketing Langley
  19. PPC Langley
  20. SEO Marketing Langley
Like a craftsman meticulously carving a masterpiece from a raw block of wood, Small World Marketing is refining the landscape of digital marketing in Best SEO consultants Langley and beyond with its innovative AI-powered SEO strategies. By sharing content that links back to their site, businesses leverage these platforms to boost their site's visibility and search rankings.

SEO Experts in Langley

Entity Name Description Source
Digital marketing Strategies and techniques used to promote products or services online. Source
Search engine optimization The process of improving a website's visibility on search engines. Source
Search engine marketing Marketing strategies aimed at increasing a website's visibility in search engines through paid ads. Source
Local search (optimization) SEO practices focused on improving visibility for local searches. Source
Google A global technology company specializing in Internet-related services and products. Source
Google Maps A web mapping service developed by Google. Source
Audit An examination of records or financial accounts to verify accuracy. Source
Google Search Console A web service by Google that allows webmasters to check indexing status and optimize visibility. Source
Website audit The process of evaluating a website's performance, structure, and SEO. Source
Anchor text The visible, clickable text in a hyperlink. Source
Sitemaps Files that help search engines understand the structure of a website. Source
Web traffic The amount of data sent and received by visitors to a website. Source
Meta element HTML tags that provide metadata about a web page. Source
Pay-per-click An online advertising model where advertisers pay each time their ad is clicked. Source
Web design The process of creating the visual layout and usability of a website. Source

Langley Website SEO

Specifically, two issues decided Langley's future. First was street lights, which Langley Prairie argued were needed not only for safety but also progress, yet on which reeve George Brooks declared "not a nickel" would be spent. Second was Langley Prairie's belief that it had neither the political sway nor fair share of municipal services that it deserved relative to its local tax contribution. Langley Prairie by then constituted 20% of the Township's tax base. A referendum on secession was therefore held in September, 1954. It passed with over 85% of the vote. Langley Prairie officially seceded and became the City of Langley on March 15, 1955.

Professional SEO Langley


Citations and other links

Website Speed Optimization Best SEO consultants Langley

Small World Marketing's success stories are a testament to this. This approach not only enhances the relevance of content but also significantly improves the chances of achieving higher search engine rankings. Another crucial technique is keyword placement. Through continuous effort, expertise, and effective communication, they ensure Best SEO consultants Langley businesses thrive online, now and in the future. They understand that technical SEO is the backbone of a site's visibility and searchability, focusing on the infrastructure of a website to improve its ranking in search engine results pages (SERPs).

Best SEO consultants Langley SEO isn't just about inserting keywords into web content; it's a multifaceted endeavor that combines on-page optimization, quality link building, and local citations to signal relevance to search engines like Google. This not only saves time but also maximizes the effectiveness of their strategies, making them a reliable partner for businesses looking to thrive in the ever-evolving digital landscape. This shift means traditional keyword-focused content isn't enough. Small World Marketing emphasizes this aspect by tailoring websites that adapt smoothly to any screen size, from desktops to smartphones.

They're not just numbers; they're reflections of how well your SEO efforts align with user searches. This strategy not only boosts visibility but also fosters a more interactive relationship between businesses and their audience. Such meticulous attention to navigation details reflects Small World Marketing's commitment to delivering superior user experiences, setting their clients' websites apart in the competitive digital landscape. This data-driven approach ensures that strategies are continually refined to meet the evolving needs of their client's target audience. Search Intent Langley

In essence, Small World Marketing's approach to social media integration isn't just about increasing followers or engagement rates. This process involves examining your market position, target audience, and competitive landscape. This local focus is what sets Small World Marketing apart. They understand that the digital world moves fast, and staying ahead means keeping an eye on the data, tweaking strategies, and implementing new techniques as needed.

Website Speed Optimization Best SEO consultants Langley
SEO Agency Near Best SEO consultants Langley

SEO Agency Near Best SEO consultants Langley

They're not just looking at surface-level metrics like page views or bounce rates; they're analyzing user behavior, search patterns, and engagement metrics to understand what drives success. PPC Langley This predictive capability allows Small World Marketing to create content that addresses these needs, ensuring higher engagement and improved user satisfaction. They start by ensuring that a website's design is responsive, meaning it automatically adjusts to fit the screen of any device, from desktops to smartphones.

Best SEO consultants Langley - Organic SEO Langley

  1. Social Signals Langley
  2. Organic SEO Langley
  3. Digital Marketing Langley
  4. PPC Langley
  5. SEO Marketing Langley
  6. Keyword Density Langley
  7. SERP Langley
  8. Search Intent Langley
  9. SEO for Event Planning Langley
  10. SEO Pricing Langley
  11. Voice Search Optimization Langley
  12. SEO for Websites Langley
  13. Social Signals Langley
  14. Organic SEO Langley
  15. Digital Marketing Langley
  16. PPC Langley
  17. SEO Marketing Langley
  18. Keyword Density Langley
By meticulously refining website content, leveraging local keywords, and managing online directories and reviews, they enhance a business's digital footprint. It's about ensuring that when someone's looking for a product or service a business offers, that business's website appears prominently in the search results.

This approach not only aids in quicker navigation but also boosts the site's SEO, as search engines favor websites that are easy to crawl and understand. It's this keen eye for detail that sets them apart in the competitive SEO landscape of Best SEO consultants Langley. This approach ensures that the content not only resonates with the intended audience but also aligns with the latest search engine algorithms, maximizing visibility and engagement. AI's role in content creation is transforming how businesses curate and tailor their online material for better SEO outcomes. Voice Search Optimization Langley

By reducing the number of clicks needed to reach desired information, they ensure visitors stay longer and interact more. It starts with ensuring a website's structure is logical and easy to navigate. But what exactly sets their SEO services apart, and how do they ensure sustained growth for Best SEO consultants Langley businesses? It's no longer about casting a wide net and hoping for the best.

Harnessing AI-powered SEO strategies propels businesses toward unprecedented growth, unlocking new opportunities in a competitive digital world. Kicking off with Small World Marketing is straightforward and tailored to fit every client's unique needs.

Best SEO consultants Langley - SERP Langley

  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Social Signals Langley
  • Organic SEO Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Social Signals Langley
  • Organic SEO Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Social Signals Langley
  • Organic SEO Langley
  • Digital Marketing Langley
This honesty fosters a trust-based relationship and encourages continuous improvement. Within months, the bakery saw a 150% increase in organic traffic and doubled its online sales, illustrating the power of effective SEO strategies.

SEO for Plumbers Best SEO consultants Langley

Small World Marketing's experts are already integrating these nuances into their SEO practices, ensuring clients' content resonates with voice search queries.

Best SEO consultants Langley - Digital Marketing Langley

  • Google Ranking Langley
  • Keyword Density Langley
  • SERP Langley
  • Search Intent Langley
  • SEO for Event Planning Langley
  • SEO Pricing Langley
  • Voice Search Optimization Langley
  • SEO for Websites Langley
  • Social Signals Langley
  • Organic SEO Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • SEO for Artists Langley
  • Google Ranking Langley
  • Keyword Density Langley
  • SERP Langley
  • Search Intent Langley
  • SEO for Event Planning Langley
  • SEO Pricing Langley
By analyzing data on user engagement and behavior, Small World Marketing identifies what works best for each client, ensuring that their social media efforts contribute significantly to achieving broader marketing objectives. At the heart of Small World Marketing's vision lies a commitment to harnessing AI's potential to redefine digital marketing landscapes. SEO Marketing Langley Small World Marketing's approach ensures that each campaign isn't just a shot in the dark but a calculated move towards success, demonstrating how AI-driven strategy design is revolutionizing the way companies approach their market presence. They understand that the digital landscape is constantly evolving, and what works today may not be effective tomorrow.

Through strategic planning and creative execution, they're able to connect with audiences in meaningful ways, turning passive viewers into active participants and advocates for the brands they represent. This data-driven approach allows them to continuously optimize their clients' social media campaigns, ensuring maximum return on investment. Crafting engaging web content is essential for businesses looking to capture and hold their audience's attention.

Best SEO consultants Langley - Organic SEO Langley

  • PPC Langley
  • SEO Marketing Langley
  • Organic SEO Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Organic SEO Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Organic SEO Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Organic SEO Langley
This isn't just good for brand image; it's beneficial for SEO.

Following the analysis, they collaborate closely with the client to set clear, achievable goals. Small World Marketing recognizes the importance of leveraging these strategies to stand out in a crowded digital landscape. The ability to adapt quickly is another advantage. They're now able to optimize content dynamically, respond swiftly to algorithm changes, and analyze search trends with unprecedented precision.

However, the process and the precise ways in which AI and SEO work together to transform these businesses remain a captivating subject, poised to reveal how Small World Marketing is leading this market transformation. Moreover, Small World Marketing recognizes the importance of staying updated with the latest SEO trends and algorithm changes. Additionally, they leverage local SEO techniques, understanding that mobile users often search for nearby businesses. Small World Marketing advises businesses to actively participate in conversations, address customer queries, and foster a community around their brand.

SEO for Plumbers Best SEO consultants Langley
Best SEO consultants Langley Professional SEO Experts
Best SEO consultants Langley Professional SEO Experts

From leveraging the power of social signals to optimizing for the mobile-first world, their approach is both comprehensive and cutting-edge. To develop a tailored SEO strategy, our specialists first deeply analyze your business goals to ensure alignment with online growth objectives. By developing a tailored strategy, businesses can craft content that resonates deeply with their audience. Lastly, Small World Marketing ensures websites are mobile-friendly and load quickly. They're not just chasing keywords; they're creating value-packed content that naturally attracts traffic and fosters a loyal following.

Small World Marketing is at the forefront of this innovation, leveraging AI to not only understand and predict search engine behaviors but also to craft content that's more appealing to both search algorithms and users. By focusing on the specific keywords that resonate with a client's target audience, Small World Marketing not only enhances their search engine rankings but also improves the quality of traffic to their websites. Small World Marketing leverages predictive analytics to tailor SEO strategies with unparalleled precision, ensuring each client's content resonates with their target audience.

Best SEO consultants Langley - Social Signals Langley

  • Voice Search Optimization Langley
  • SEO for Websites Langley
  • Social Signals Langley
  • Organic SEO Langley
  • Digital Marketing Langley
  • PPC Langley
  • SEO Marketing Langley
  • Google Ranking Langley
  • Keyword Density Langley
  • SERP Langley
  • Search Intent Langley
  • SEO for Event Planning Langley
  • SEO Pricing Langley
  • Voice Search Optimization Langley
  • SEO for Websites Langley
In essence, Small World Marketing isn't just chasing Google rankings; they're building a comprehensive online presence for their clients, ensuring they're visible wherever potential customers might be looking.

In a landscape as dynamic as SEO, Small World Marketing's vigilance and adaptability are what set them apart as leaders in their field. It's not just about adjusting keywords; it's a holistic strategy that enhances user engagement and improves site relevance. After a thorough analysis and overhaul of their digital strategy, including local SEO optimization and engaging content creation, the company saw a 50% increase in inquiries and a notable expansion in their customer base. Their expert team composition, combined with unique strategy formulation, sets them apart in the competitive SEO landscape of Best SEO consultants Langley.

Their tailored keyword research service is more than a step in the SEO process; it's the foundation of a strategy that positions Best SEO consultants Langley businesses for online success. They delve into various channels, including organic search, direct visits, referrals, and social media platforms, to understand the impact of their SEO efforts. Moreover, they continuously monitor keyword performance and evolving search trends. Delving into AI insights goes beyond traditional keyword optimization, offering a deeper understanding of user intent and behavior patterns.

Best SEO consultants Langley On-Page SEO

It's a cornerstone of their SEO services that transforms online visibility into real-world success. Machine learning revolutionizes the way Best SEO consultants Langley companies approach SEO by enabling more personalized and efficient marketing strategies. Moreover, SEO has become more integrated with other digital marketing disciplines. Explore Best SEO consultants Langley here Small World Marketing understands that users' patience for slow-loading pages is thinning.
In essence, Small World Marketing's AI-powered SEO strategies are a game-changer for businesses looking to thrive online. Firstly, they ensure the website's design is intuitive and responsive. SEO Conversion Langley Small World Marketing overhauled their SEO strategy, focusing on niche keywords, and optimizing their site for user experience.
Small World Marketing, a leader in Best SEO consultants Langley's SEO scene, emphasizes the power of quality content in climbing the search engine rankings. Small World Marketing understands this, focusing on strategies that put local businesses on the map-quite literally. AI technologies, such as machine learning algorithms and natural language processing, are now at the forefront of digital marketing, offering tools for predictive analytics, customer segmentation, and automated content creation. Read more about Best SEO consultants Langley here
In essence, keyword rankings offer a map for navigating the vast, competitive landscape of online marketing. Building on their unique strategy formulation, Small World Marketing's team has achieved remarkable milestones that underscore their success in the SEO field. They craft compelling content that encourages shares, likes, and comments, thereby extending the reach of the businesses they partner with.

Best SEO consultants Langley On-Page SEO

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

[edit]

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

[edit]

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

[edit]

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

[edit]

References

[edit]
  1. ^ "SEO – search engine optimization". Webopedia. December 19, 2001. Archived from the original on May 9, 2019. Retrieved May 9, 2019.
  2. ^ Giomelakis, Dimitrios; Veglis, Andreas (April 2, 2016). "Investigating Search Engine Optimization Factors in Media Websites: The case of Greece". Digital Journalism. 4 (3): 379–400. doi:10.1080/21670811.2015.1046992. ISSN 2167-0811. S2CID 166902013. Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  3. ^ Beel, Jöran; Gipp, Bela; Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co" (PDF). Journal of Scholarly Publishing. pp. 176–190. Archived from the original (PDF) on November 18, 2017. Retrieved April 18, 2010.
  4. ^ Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Archived March 4, 2016, at the Wayback Machine. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
  5. ^ Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Archived (PDF) from the original on May 8, 2007. Retrieved May 7, 2007.
  6. ^ "Intro to Search Engine Optimization | Search Engine Watch". searchenginewatch.com. March 12, 2007. Archived from the original on October 9, 2020. Retrieved October 7, 2020.
  7. ^ Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Archived from the original on April 23, 2010. Retrieved May 14, 2007. See Google groups thread Archived June 17, 2013, at the Wayback Machine.
  8. ^ "The Challenge is Open", Brain vs Computer, WORLD SCIENTIFIC, pp. 189–211, November 17, 2020, doi:10.1142/9789811225017_0009, ISBN 978-981-12-2500-0, S2CID 243130517, archived from the original on August 14, 2022, retrieved September 20, 2021
  9. ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Archived from the original on April 27, 2007. Retrieved May 8, 2007.cite web: CS1 maint: multiple names: authors list (link)
  10. ^ Laurie J. Flynn (November 11, 1996). "Desperately Seeking Surfers". New York Times. Archived from the original on October 30, 2007. Retrieved May 9, 2007.
  11. ^ Jason Demers (January 20, 2016). "Is Keyword Density Still Important for SEO". Forbes. Archived from the original on August 16, 2016. Retrieved August 15, 2016.
  12. ^ David Kesmodel (September 22, 2005). "Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings". Wall Street Journal. Archived from the original on August 4, 2020. Retrieved July 30, 2008.
  13. ^ Adam L. Penenberg (September 8, 2005). "Legal Showdown in Search Fracas". Wired Magazine. Archived from the original on March 4, 2016. Retrieved August 11, 2016.
  14. ^ Matt Cutts (February 2, 2006). "Confirming a penalty". mattcutts.com/blog. Archived from the original on June 26, 2012. Retrieved May 9, 2007.
  15. ^ a b "Google's Guidelines on Site Design". Archived from the original on January 9, 2009. Retrieved April 18, 2007.
  16. ^ a b "Bing Webmaster Guidelines". bing.com. Archived from the original on September 9, 2014. Retrieved September 11, 2014.
  17. ^ "Sitemaps". Archived from the original on June 22, 2023. Retrieved July 4, 2012.
  18. ^ ""By the Data: For Consumers, Mobile is the Internet" Google for Entrepreneurs Startup Grind September 20, 2015". Archived from the original on January 6, 2016. Retrieved January 8, 2016.
  19. ^ Brin, Sergey & Page, Larry (1998). "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Archived from the original on October 10, 2006. Retrieved May 8, 2007.
  20. ^ "Co-founders of Google - Google's co-founders may not have the name recognition of say, Bill Gates, but give them time: Google hasn't been around nearly as long as Microsoft". Entrepreneur. October 15, 2008. Archived from the original on May 31, 2014. Retrieved May 30, 2014.
  21. ^ Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Archived from the original on January 25, 2009. Retrieved May 16, 2007.
  22. ^ Zoltan Gyongyi & Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Archived (PDF) from the original on June 12, 2007. Retrieved May 9, 2007.
  23. ^ Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Archived from the original on November 10, 2017. Retrieved June 6, 2007.
  24. ^ Sullivan, Danny (September 29, 2005). "Rundown On Search Ranking Factors". Search Engine Watch. Archived from the original on May 28, 2007. Retrieved May 8, 2007.
  25. ^ Christine Churchill (November 23, 2005). "Understanding Search Engine Patents". Search Engine Watch. Archived from the original on February 7, 2007. Retrieved May 8, 2007.
  26. ^ "Google Personalized Search Leaves Google Labs". searchenginewatch.com. Search Engine Watch. Archived from the original on January 25, 2009. Retrieved September 5, 2009.
  27. ^ "8 Things We Learned About Google PageRank". www.searchenginejournal.com. October 25, 2007. Archived from the original on August 19, 2009. Retrieved August 17, 2009.
  28. ^ "PageRank sculpting". Matt Cutts. Archived from the original on January 6, 2010. Retrieved January 12, 2010.
  29. ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. June 3, 2009. Archived from the original on August 14, 2009. Retrieved August 17, 2009.
  30. ^ "Personalized Search for everyone". Archived from the original on December 8, 2009. Retrieved December 14, 2009.
  31. ^ "Our new search index: Caffeine". Google: Official Blog. Archived from the original on June 18, 2010. Retrieved May 10, 2014.
  32. ^ "Relevance Meets Real-Time Web". Google Blog. Archived from the original on April 7, 2019. Retrieved January 4, 2010.
  33. ^ "Google Search Quality Updates". Google Blog. Archived from the original on April 23, 2022. Retrieved March 21, 2012.
  34. ^ "What You Need to Know About Google's Penguin Update". Inc.com. June 20, 2012. Archived from the original on December 20, 2012. Retrieved December 6, 2012.
  35. ^ "Google Penguin looks mostly at your link source, says Google". Search Engine Land. October 10, 2016. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  36. ^ "FAQ: All About The New Google "Hummingbird" Algorithm". www.searchengineland.com. September 26, 2013. Archived from the original on December 23, 2018. Retrieved March 17, 2018.
  37. ^ "Understanding searches better than ever before". Google. October 25, 2019. Archived from the original on January 27, 2021. Retrieved May 12, 2020.
  38. ^ "Submitting To Directories: Yahoo & The Open Directory". Search Engine Watch. March 12, 2007. Archived from the original on May 19, 2007. Retrieved May 15, 2007.
  39. ^ "What is a Sitemap file and why should I have one?". Archived from the original on July 1, 2007. Retrieved March 19, 2007.
  40. ^ "Search Console - Crawl URL". Archived from the original on August 14, 2022. Retrieved December 18, 2015.
  41. ^ Sullivan, Danny (March 12, 2007). "Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search". Search Engine Watch. Archived from the original on May 10, 2007. Retrieved May 15, 2007.
  42. ^ Cho, J.; Garcia-Molina, H.; Page, L. (1998). "Efficient crawling through URL ordering". Seventh International World-Wide Web Conference. Brisbane, Australia: Stanford InfoLab Publication Server. Archived from the original on July 14, 2019. Retrieved May 9, 2007.
  43. ^ "Mobile-first Index". Archived from the original on February 22, 2019. Retrieved March 19, 2018.
  44. ^ Phan, Doantam (November 4, 2016). "Mobile-first Indexing". Official Google Webmaster Central Blog. Archived from the original on February 22, 2019. Retrieved January 16, 2019.
  45. ^ "The new evergreen Googlebot". Official Google Webmaster Central Blog. Archived from the original on November 6, 2020. Retrieved March 2, 2020.
  46. ^ "Updating the user agent of Googlebot". Official Google Webmaster Central Blog. Archived from the original on March 2, 2020. Retrieved March 2, 2020.
  47. ^ "Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?". Search Engine Land. May 8, 2007. Archived from the original on December 26, 2008. Retrieved May 9, 2007.
  48. ^ Jill Kocher Brown (February 24, 2020). "Google Downgrades Nofollow Directive. Now What?". Practical Ecommerce. Archived from the original on January 25, 2021. Retrieved February 11, 2021.
  49. ^ a b c Morey, Sean (2008). The Digital Writer. Fountainhead Press. pp. 171–187.
  50. ^ "Bing – Partnering to help solve duplicate content issues – Webmaster Blog – Bing Community". www.bing.com. February 12, 2009. Archived from the original on June 7, 2014. Retrieved October 30, 2009.
  51. ^ Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Archived from the original on February 22, 2007. Retrieved May 9, 2007.
  52. ^ Jill Whalen (November 16, 2004). "Black Hat/White Hat Search Engine Optimization". searchengineguide.com. Archived from the original on November 17, 2004. Retrieved May 9, 2007.
  53. ^ "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?". Archived from the original on April 16, 2006. Retrieved April 18, 2007.
  54. ^ Andy Hagans (November 8, 2005). "High Accessibility Is Effective Search Engine Optimization". A List Apart. Archived from the original on May 4, 2007. Retrieved May 9, 2007.
  55. ^ Matt Cutts (February 4, 2006). "Ramping up on international webspam". mattcutts.com/blog. Archived from the original on June 29, 2012. Retrieved May 9, 2007.
  56. ^ Matt Cutts (February 7, 2006). "Recent reinclusions". mattcutts.com/blog. Archived from the original on May 22, 2007. Retrieved May 9, 2007.
  57. ^ Tapan, Panda (2013). "Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?". IUP Journal of Knowledge Management. 11 (3): 56–66. ProQuest 1430517207.
  58. ^ Melissa Burdon (March 13, 2007). "The Battle Between Search Engine Optimization and Conversion: Who Wins?". Grok.com. Archived from the original on March 15, 2008. Retrieved April 10, 2017.
  59. ^ "SEO Tips and Marketing Strategies". Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  60. ^ ""Search Quality Evaluator Guidelines" How Search Works November 12, 2015" (PDF). Archived (PDF) from the original on March 29, 2019. Retrieved January 11, 2016.
  61. ^ Titcomb, James (November 2016). "Mobile web usage overtakes desktop for first time". The Telegraph. Archived from the original on January 10, 2022. Retrieved March 17, 2018.
  62. ^ Andy Greenberg (April 30, 2007). "Condemned To Google Hell". Forbes. Archived from the original on May 2, 2007. Retrieved May 9, 2007.
  63. ^ Matt McGee (September 21, 2011). "Schmidt's testimony reveals how Google tests algorithm changes". Archived from the original on January 17, 2012. Retrieved January 4, 2012.
  64. ^ Jakob Nielsen (January 9, 2006). "Search Engines as Leeches on the Web". useit.com. Archived from the original on August 25, 2012. Retrieved May 14, 2007.
  65. ^ Graham, Jefferson (August 26, 2003). "The search engine that could". USA Today. Archived from the original on May 17, 2007. Retrieved May 15, 2007.
  66. ^ Greg Jarboe (February 22, 2007). "Stats Show Google Dominates the International Search Landscape". Search Engine Watch. Archived from the original on May 23, 2011. Retrieved May 15, 2007.
  67. ^ a b c Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Archived from the original on November 6, 2010. Retrieved May 14, 2007.
  68. ^ Jack Schofield (June 10, 2008). "Google UK closes in on 90% market share". Guardian. London. Archived from the original on December 17, 2013. Retrieved June 10, 2008.
  69. ^ "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Archived from the original on May 27, 2008. Retrieved May 23, 2008.
  70. ^ Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Archived from the original on December 1, 2010. Retrieved May 10, 2007.
  71. ^ "Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. March 20, 2007. Archived from the original on May 11, 2008. Retrieved June 23, 2008.
  72. ^ "Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Archived from the original on June 22, 2008. Retrieved June 23, 2008.
[edit]
Listen to this article (22 minutes)
Spoken Wikipedia icon
This audio file was created from a revision of this article dated 20 May 2008 (2008-05-20), and does not reflect subsequent edits.

Langley may refer to:

People

[edit]

Places

[edit]

Australia

[edit]

Canada

[edit]

France

[edit]

United Kingdom

[edit]

United States

[edit]

Schools

[edit]

Other uses

[edit]

See also

[edit]

Frequently Asked Questions

Small World Marketing can indeed showcase examples where they've adeptly handled Google's algorithm changes, ensuring their clients' sites continue to grow organically without losing integrity or veering from ethical SEO practices.

They can showcase instances where they've adeptly handled search engine algorithm shifts, altering strategies to maintain or boost client rankings. This demonstrates their adaptability and expertise in keeping pace with the digital marketing landscape.

They offer various billing and contract options, showing flexibility in adjusting to budget changes or pausing campaigns. Customers find their approach accommodating, making it easier to adapt to financial shifts or strategy pivots.